This makes it quite a dare to rent, buy supplies, keep rockstars on the team, and retain customers that would rather enjoy the comfort of home delivery. Post-pandemic, the market is facing the inflation conundrum, with prices of main food groups skyrocketing because of the war in Ukraine. Technology can solve challenges, but also come up with new business models. Today, we aim to count the ways in which the restaurant industry could reinvent itself once again as digitization opens up new opportunities for the HoReCa sector. Yet, the pandemic pushed restaurants to pivot or lower the curtains adapt to new, digital ways, and restructure teams to move forward. The hedonist view on dining out is about immersion in new experiments, from food and drinks to music and decor, to socializing with friends in a cozy environment. Those experiences cannot be replaced,” Florian Buca, CEO of Soft Tehnica, which is developing tech solutions for the HoReCa niche, reads my thoughts. I do not see fully automated restaurants. When I go to a restaurant, I do it to socialize with my friends, and colleagues, but also with the waiter, and the owner of the business. This is NOUA restaurant in Bucharest, Romania. My taste buds are ready to meet art on a plate. One of the team members whispered the contents, a combination of fish and quince. I am sitting at the table, barely keeping my excitement down with a sip of red wine, when the first plate is lowered in front of me.
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